QEC is a public health service offering programs for families with children from birth up to 4 years old. QEC’s vision is for every child to have the best start in life, regardless of where they live or what their life circumstances are. The organisation is unique in that it has been providing these services to families and children for over 100 years.

The Design Approach
The design of QEC’s 5-year strategic plan in a narrative form enables QEC’s vision and strategic goals to be shared with key audiences in an engaging way. A key aspect of the brief was to align the look and feel of the document (the typography, photography, graphics and colour palette) with the new QEC brand guidelines.

As an enabling document, primarily for QEC’s board and staff, the plan reinforces the organisation’s commitment to giving children the best start in life.